Shot in LA, the goal of this shoot was to focus on evergreen spring and summer photography that could be used in ongoing campaigns, that inspired people to create a life they love. The focus was on lifestyle, weddings and some diy projects. This original, diverse content was then used across the company for other physical events and digital campaigns.
Art direction: Brandon Au
Writer: Stephanie Halovanic
Executive producer: Laura Amschel
Producer: Garrett Gooch
Photographer: Ethan Gulley
Editor/DP: Mitchell Harris
DP: Ilja Maran
Agency: FinePrint
Set Designers: Dureen Truong
Makeup: Omayma Ramzy
Nails: Ashlie Johnson
Stylist: Ashley Weber
Hair: Lana Hunter
Campaign agency: Banner Boy