Marine Layer is a San Francisco based apparel brand built around absurdly soft shirts that are perfect for a 7-day weekend kinda lifestyle. They’ve spent the last 10 years perfecting the tee and have launched their own premium denim line.
Collaborating with their brand team I helped with designing their denim landing page, creating newsletter campaigns, and producing social media assets that introduced each denim fit to their viewers.
Check out the crazy soft line here.
Redshift is an award winning Autodesk digital publication covering the future of making things. It started as Line//Shape//Space and evolved into Redshift. I was responsible for creating a new logo, designing a new site and newsletter experience, and building a brand guidelines. I continued working on the publication as an art director and maintained the site's visuals and worked on larger visual projects including videos and social media campaigns (canvas, IG stories).
It is most recently the 2018 award winner for best design of a digital publication from the Content Marketing Awards and was a finalist for best overall design.
This campaign focused on street artists teaming up to paint a mural in both San Francisco and Brooklyn. The project entailed a tumblr, its content, out of home collateral, print spread in Juxtapoz magazine, and episodic shorts on YouTube to retain brand loyalty. You can check out the LiveOutside playlists here.
Work by street artists Amanda Lynn and Lady Mags (left) and LNY, NDA, and Mata Ruda (right).
I worked with Teak and JanSport to concept an exploded pack shoot. Based on these concepts JanSport worked with Sandbox studios to execute the project using props we brought and backdrops and textures from Sandbox. The final images were used on their site, social properties, and printed works.
I designed a display type piece for the wall of an event they hosted.
Poster design for a benefit for the UCSF Benioff Children's Hospital Oakland that showcased musicians and writers.
Stop motion video for a digital accessory case.
Digital and print campaign celebrating all that is San Francisco and showcasing it through a picture frame motif. The project included tumblr content, animated banners, out of home, and social ads.
